Logo · 2024
Mebbi Digital
Redesign of Mebbi's logo and visual system, focused on conveying agility, trust and modernity. The symbol was drawn with continuous curves to reinforce the idea of flow, while the wordmark got adjusted proportions for legibility on small screens.
Objectives
- Modernize the brand without losing recognition
- Optimize legibility on digital interfaces
- Standardize applications across app, site and socials
Key deliverables
Continuous-curve symbol
Screen-optimized wordmark
App icon and favicon
Results & KPIs
Impacto — visão comparativa
Mobile legibility
+40%
A/B tests with users
Brand recognition
92%
post-launch survey
Consistency across products
100%
app, site and materials
* Numbers reported by the client after launch — scale relative to the project's largest KPI.
Before & After
DepoisAntesOld logotype with excessive weight and poor legibility on app icons and favicons.
Symbol redrawn with continuous curves and adjusted wordmark — clean 16px reading and a cohesive digital presence.
Services delivered
- Main logo and reductions
- Construction grid and clearspace
- App icon and favicon
- Digital application guide
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