Editorial · 2021
Revista Kaki
Graphic design for an independent cultural magazine focused on visual essays and in-depth reporting. The layout prioritizes breathing space, serif typography and asymmetric compositions to give both image and text the leading role.
Objectives
- Build an original and recognizable editorial language
- Balance long-form reading and visual experience
- Create a modular system for different sections
Key deliverables
Modular editorial grid
Serif type system
Print specification
Results & KPIs
Impacto — visão comparativa
First-issue subscriptions
1.8k
in 45 days
Editorial awards
2
national recognition
Average reading time
23 min
per issue
* Numbers reported by the client after launch — scale relative to the project's largest KPI.
Before & After
DepoisAntesIndependent project without an established editorial language and no system for different sections.
Magazine with an original identity, modular grid and asymmetric compositions that give leading role to image and text.
Services delivered
- Editorial project and grid
- Type system and palette
- Cover, section openers and templates
- Technical spec for printing
Next project