Book-object · 2022
O Cozinheiro Nacional
Graphic design for a book-object revisiting 'O Cozinheiro Nacional', one of Brazil's earliest cookbooks. The design mixes classic typography, specialty papers and contemporary compositions to reintroduce the work to a modern reader.
Objectives
- Revalue a classic of Brazilian gastronomic literature
- Explore the book as a sensory and emotional object
- Balance historical references and contemporary language
Key deliverables
Full editorial project
Special papers and finishes
Classic typographic treatment
Results & KPIs
Impacto — visão comparativa
Print run sold out
1st edition
in 4 months
Press mentions
12+
culture and gastronomy outlets
Pre-orders
340%
of initial goal
* Numbers reported by the client after launch — scale relative to the project's largest KPI.
Before & After
DepoisAntesPublic-domain classic with no contemporary edition speaking to current readers.
Book-object with an original editorial design, specialty papers and a sensory reading that repositions the work.
Services delivered
- Full editorial project
- Typographic treatment and page system
- Cover, back cover and interior
- Paper and finishing specification
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